During the Festival, he didn’t have time to write and I did not insist (told you how our days, hours and tasks were divided into millimeters). I’m not saying time is now on our side, but today I insisted. And so I give you the Festival of Romanian Culture, Doru’s version:
I was quite tense before the Festival, I can now admit it, because it was our biggest project and, in many respects, a premiere. We probably shouldn’t be the ones telling that, but as far as I know, there’s no other Romanian cultural event equal in size to this one (number of events, number of guests, investment. During Easter, I was walking with my girls on the splendid beaches in Hel Peninsula and I was thinking that Hell is just about to break loose. Practically, the Festival has absorbed all our resources, it required the maximum of our abilities, it activated all our local contacts and it double-checked everything we knew, or assumed, about Cracow’s cultural market. During one of our visits in Cracow before the Festival, a local dignitary warned us, somewhat warm-hearted, that April is not a good month for us, because we’d be competing with other big festivals, that we won’t have any visibility. So, as to avoid taking any risks, we should have our event sometime between January and March, when it’s not that crowded (in terms of cultural events). His warning was like a shot of adrenaline, for both Monica and me, as we both function way better under such conditions, when there’s serious competition around. We’re also used to some kind of condescension, which we love to take by surprise, in the end. What our interlocutor didn’t know was the fact that, despite the warning, we still decided to organize our event in April, thus competing with a very important film festival, with a huge budget and huge publicity. Last year, we also held the Festival in April, and we wanted this to become a tradition, we wanted this month to be associated with Romania, Romanian culture, Romanians. In Cracow, the street itself is the biggest show, and he who dominates the street, is the big winner. So our strategy was to take our big events out in the street, thus transforming the crowded squares in our public. We had everything planned in the tiniest detail, the choices we made were potential winners (Masca, Shukar), we knew exactly where we had to be and what we had to do, every second was carefully planned, but there was one unknown element in the equation, which could have easily blown everything up: the weather. Ten days before the Festival, we were monitoring in parallel several weather report and, thank God, we figured out it would turn out ok. It was more than that, the weather was splendid, sunny and warm. The events we organized indoors were also meant to attract a big public, and this is exactly how it happened: Balanescu Quartet performed fantastically on the opening of the Festival, and the Romanian night in Piekny Pies was crazy, even the owners of the club confirm it. Even though we took care of most of the aspects of the Festival, managing everything from our office in Warsaw, we wouldn’t have made it without the help of our partners in Cracow, old ones and new, who did an excellent job, and who expect us to be back in 2010. However, our great discovery was Ruxandra, and we owe her not only this blog, but also a visibility without precedent in the blogosphere and even in the media. Anyway, having recovered after those exhausting days, I am mostly thankful to Monica, the direct coordinator of the project, and to all those who have worked for the Festival. And one more thing, a secret that we only partially managed to keep: the 2009 edition was a test for another project we would like to release next year – we want to make 2010 the Year of Romanian Festivals, or Romania’s Year in Poland. We’re planning to organize five Festivals, inspired by the one in Cracow, in the big Polish cultural centers: Warsaw, Cracow, Poznan, Gdansk and Bialystok. These days, we’ll have our evaluation meetings, after the Festival, and they’ll be, at the same time, brainstorming sessions for Romania’s Year in Poland (who, when, what).
P.S. I could hardly refrain from publishing this “secret” here, especially because ever since I found out about it, I keep making all these enthusiastic scenarios about next year, with all those Festivals. My theory is that, one way or another, we all wished this Cracow episode would not end, would somehow go on, and this is one of the explanations for such an ambitious plan regarding 2010:)